Key Account Management & Growth Program equips sales and account professionals with a proven framework to grow wallet share, build stronger stakeholder networks, and co-create long-term customer value. As one of the most impactful key account manager training courses, it enables teams to analyze account potential, uncover expansion pathways, influence decision ecosystems, and prevent competitive displacement. Through real-account working sessions, Stakeholder & Power Mapping, Joint Value Planning and reinforcement-based learning, this program accelerates account penetration, strengthens strategic relationships and delivers predictable, sustainable revenue growth.
Ranjith Dsouze
PROGRAM OBJECTIVE
To enable account managers to build strategic customer relationships, unlock new growth opportunities, and deliver measurable business expansion with existing key accounts through a structured key account manager training approach.
Expand influence across decision-makers and stakeholders
Increase account share with structured expansion strategies
Drive higher customer lifetime value with co-created success
To equip sales professionals with structured, repeatable, and value-focused selling skills that build trust, improve win rates, and consistently deliver higher revenue and Build Trust with Clients profitability.
Trust with Client
Win Rates
Higher Revenue
If you or your account teams face any of these challenges, this program is built for you:
This program uses a What-How-Why clarity model to build systematic, predictive account growth. Participants gain planning frameworks, relationship tools and strategic skills to maximize account value consistently — the core of high-impact key account manager training courses.
What: Assess growth headroom and risk profile
How: Opportunity-gap mapping & account potential scoring
Why: Helps prioritize high-value focus areas
Higher wallet share in focus accounts
What: Identify influence networks and role hierarchies
How: Persona mapping, organizational relationship blueprint
Why: Broader access → stronger influence → faster decisions
Deeper account engagement and faster approvals
What: Link solutions to customer’s strategic priorities
How: Joint Business Plan & value co-creation workshops
Why: Builds mutual accountability and long-term partnership
Strong renewal & upsell performance
What: Creating trust-based relationship
How: Using conversation framework O-4F-C
Why: Trusted advisor positioning drives growth
Higher influence and qualified opportunities
What: Unlock full product/solution penetration
How: White-space mapping and product adjacency strategy
Why: Maximize revenue potential from existing accounts
Increase in share-of-wallet & account revenue
What: Mitigate blind spots and influence threats
How: Competitive Intelligence Matrix & exit-barrier creation
Why: Strong defence = lower churn
Improved retention & lower revenue leakage
What: Professional review rhythm and progress tracking
How: QBR templates & Joint KPI scorecards
Why: Structured visibility builds trust & momentum
Predictable and repeatable account performance
What: Real-account working exercises & peer clinics
How: Tools, templates, and monthly action reviews
Why: Growth must be executed, not only planned
Measurable business expansion within 3–6 months
Key Account Management enables long-term success by:
Moving from supplier → partner → strategic advisor
Expanding influence across the customer organization
Creating sustainable competitive barriers
Improving share-of-business without discounting
Strengthening long-term strategic alignment
Driving predictable recurring revenue
Choose what works best for you
Flexible timing to fit your schedule
Ongoing reinforcement for lasting change
Here’s what sets us apart:
Implemented successfully across B2B organizations with measurable outcomes
Led by senior account growth practitioners specializing in key account manager training
Built for today’s multi-stakeholder, digital-driven buying process
Aligned to industry, customer maturity & portfolio strategy
Clear frameworks + practical tools + strategic rationale
3–6 months of execution support to reinforce transformation
“The training made us rethink our entire sales approach — now we talk value, not just price.”
“The training made us rethink our entire sales approach — now we talk value, not just price.”
“The training made us rethink our entire sales approach — now we talk value, not just price.”
“The training made us rethink our entire sales approach — now we talk value, not just price.”
This course is ideal for professionals managing high-value customers and responsible for long-term revenue growth.
Front-Line Experts
Account Managers, Key Account Specialists, Business Managers
Strategic Decision Makers
Sales Managers, Channel Leaders, Customer Success Leaders
Across Sectors
B2B sellers across industries and solution portfolios
Let’s connect to explore how we can strengthen customer partnerships and accelerate expansion.
