Value-Driven Selling Mastery equips sales teams with the skills and frameworks needed to drive consultative, value-focused conversations. It helps sellers uncover deeper customer motivations (Personal Motivating Factors or PMFs), quantify value in tangible business and personal terms using CBA or TCO, and confidently justify premium pricing. By building clarity on value creation in sales, this program uses practical tools, real-life case scenarios, and reinforcement-driven learning to help sales professionals, teams and companies accelerate closures, protect margins and build customer trust that lasts.
Ranjith Dsouze
PROGRAM OBJECTIVE
To equip sales professionals with the skills to build stronger trust, clearly articulate and quantify value, protect pricing, and confidently close higher-value opportunities — using a structured value based sales process.
Establish credibility and deeper customer relationships
Convert qualified opportunities faster with stronger conversations
Increase average deal value while minimizing discount pressure
To equip sales professionals with structured, repeatable, and value-focused selling skills that build trust, improve win rates, and consistently deliver higher revenue and Build Trust with Clients profitability.
Trust with Client
Win Rates
Higher Revenue
If you or your sales team faces any of these challenges, this program is built for you:
This program uses a What-How-Why clarity model to build repeatable selling confidence. Participants gain tools, templates and real-world strategies to communicate value effectively and win profitable business consistently with a predictable value based sales process.
What: Shift from product features to business outcomes
How: Outcome-led conversation models & value mapping
Why: Establishes seller as trusted advisor
Significant improvement in deal value & margins
What: Discover stated vs real needs
How: Advanced questioning & PMF (Personal Motivation Factors)
Why: Better align solutions to business & personal goals
Faster qualification and stronger closures
What: Tailor approach to buyer type
How: Behavior mapping, persona-based roleplays
Why: Trust accelerates decisions
Stronger Trust-Based Relationship with customers
What: A structured approach to managing sales meetings
How: Following structured steps – Opening, Facts, Feelings, Future visualization, Finalization & Closure
Why: Enables better control and clarity in every interaction
Improved close rates and shorter sales cycles
What: Demonstrate measurable business impact
How: ROI storytelling, cost-benefit mapping
Why: Tangible numbers reduce pricing friction
Higher win-rates with fewer objections
What: Move buyer away from price comparisons
How: Value stacking & strategic objection management
Why: Protects margins from discounts
Deals closed at significantly higher realization
What: Purposeful, win-win negotiation
How: Practical playbooks, PACT framework, fishbowl simulations
Why: Value secured must be value delivered
Stronger margin leverage during closing
What: Gamification, case clinics, peer coaching
How: Practical application tools + monthly checkpoints
Why: Skills must sustain beyond training
Long-term behavioral change
Value-based selling is an essential addition to sales training to help drive strong, lasting results.
Shifts focus from price to value creation in sales
Positions your team as trusted advisors
Creates sustainable competitive advantage
Confidently articulate your unique value proposition
Maintain higher margins without excessive discounting
Build long-term relationships based on trust and value
Choose what works best for your team
Flexible timing to fit your schedule
Ongoing reinforcement for lasting change
Value360 has been implemented by a lot of companies with measurable results and lasting impact. Here’s what sets us apart:
Implemented by many companies with measurable results and lasting impact.
Delivered by a seasoned value selling trainer with decades of real-world sales experience.
Built for how buyers research, decide and buy in today’s digital-first world.
Customized to your industry, selling challenges and specific business needs.
Every module delivers clear frameworks, practical tools and strategic rationale.
3-6 months of execution support to ensure lasting behavioral change.
“The training made us rethink our entire sales approach — now we talk value, not just price.”
“The training made us rethink our entire sales approach — now we talk value, not just price.”
“The training made us rethink our entire sales approach — now we talk value, not just price.”
“The training made us rethink our entire sales approach — now we talk value, not just price.”
This course is designed for sales professionals across all sectors who are responsible for selling premium, complex, or consultative solutions and want to confidently sell using a modern value based sales process.
Front-line experts
Sales professionals, Account managers, Field sales reps
Strategic decision makers
Sales leaders, Pre-sales teams, Channel sales
Across all sectors
B2B sellers, B2C sellers
Let’s connect to explore how we can tailor this program to empower your teams and increase profitable growth.
